Year Released: 2017
Who is this for: Advertisers
Adespresso Pixel Caffeine is a WordPress plugin that allows you to easily install a Facebook Pixel in your WordPress site. It includes advanced custom audiences based on standard/custom events, referring sources (i.e. Twitter, Facebook, Google, etc.), categories/tags of content, specific URL parameters, and more. It also integrates with WooCommerce to automatically track visitors based on what they viewed (product name, product category and product tags) and then dynamically re-target them with advertisements on Facebook or Instagram.