It’s widely known that features tell, while benefits sell. On Facebook, Nicholas Kusmich recently shared a quick and easy way to turn any feature statement into a benefit.“Friends, we were just having a COUNCIL Hot Seat Session, and analyzing some ad copy and I shared that its important to include benefit statements in all your ads (not just features).
And the easiest way to do that is with 3 simple words…
“SO YOU CAN”
By adding these 3 words to the end of any feature statement you can turn it into a benefit which will create much higher engagement (as it’s always about the reader).
This blueprint will show you how to lose weight using lemon water
This blueprint will show you how to lose weight using lemon water SO YOU CAN fit into your skinny jeans from high school and rock that reunion next month.
Now go and implement…”