Linkedin is easily the best platform for B2B outreach, but for years the ad platform has been the neglected stepchild of Google Adwords and Facebook.
The business juggernaut is starting to evolve its advertising capabilities by adding a handful of exciting new features to its campaign manager:
Website conversions – A conversion optimized campaign where you can optimize for specific actions on your site like purchases, downloads or registrations.
Brand Awareness campaigns – a CPM (Cost Per Thousand) based campaign that allows you to reach and create awareness to your target audience.
Ads for Talent Solutions – HR and recruiting ads for generating job applications on LinkedIn or your website.
Optimized click pricing – When you choose the “website visits” objective, you’ll only be charged for clicks that take users to your site or landing page.
Are you using Linkedin ad campaigns successfully now? Will you take advantage of these new Linkedin ad options to create an increase in ROI?